Executive Vice President Quarterly Strategic Plan Update

This post was original sent as an all-campus e-mail by Suzanne Mellon, executive vice president, to the Saint Anselm College community.

This is the second quarterly update from the Office of the Executive Vice President to promote increased communication and transparency in the important work that is occurring across the college. The updates come out in February, May, August, and November, providing valuable information from all major areas of the college, as well as strategic planning implementation and the work of select committees and task forces.

Vision 2015, Looking Within – Reaching Beyond

We are completing the first year of implementing the strategic plan.  The tactical teams have developed strategic objective worksheets for their tactical plans, and have begun to put many operational plans in process. The dashboard and “report card” on various objectives of the plan will come out in June with more updates in the fall.  You can see a new video on the strategic plan at http://www.anselm.edu/strategicplan. Here is an update of progress in specific areas:

Creating Educational Distinction

Objective 1 - A proposal for a new core curriculum for the college, which meets the stated objectives, was brought forth by the Curriculum Review and Revision Committee this past January and its content was debated by the Faculty Senate in several meetings this past semester.  Approval of the proposal was suspended until more detail can be furnished about the first year and capstone programs, and a resolution can be reached about the language requirement.  Both of these matters are being addressed this summer, and formal deliberation on the proposal by the Faculty Senate will resume in September.
Objective 2 – Five new majors (Education Studies; American Studies; Peace and Justice Studies; Environmental Politics and Sustainability; and Physics) and 20 new minors were approved in FY11.
Objective 3 – The college was named to the 2010 President’s Higher Education Community Service Honor Roll, in recognition of our commitment to service and civic engagement. Objective 5 – The Center for Teaching Excellence helped organize four workshops, two book groups, three Faculty Learning Communities and three campus speakers, and co-sponsored a Teaching, Learning and Technology conference with Instructional Technology.

Developing Ethical Leaders for a Global Society

Objective 9 – Student enrollment in traditionally underrepresented groups (international and students of color) increased to 9.3% in FY11, up from 7.1% in FY10.
Objective 12
- This spring, 29 students participated in study abroad.  This is the largest number of students in nine years.

Partnering for the Future

Objective 13 - The college exceeded two of its goals related to alumni engagement: It provided 17 job opportunities for graduating seniors via alumni connections; and hosted three alumni mentor lunches and 25 alumni speakers in the classroom.

Objective 16 - In the Dana Center, the number of elementary, middle and secondary educational partners increased by seven for a total of 48 in FY11.  Community attendance at Dana Center programs rose by more than 1,200 over FY10 levels.

Advancing Reputation and Reach

Objective 17 – Applications for admission to the college in fall 2012 topped 4,000.

Objective 19 - The Integrated Marketing Committee completed an Integrated Marketing Plan which is being finalized.  An RFP for the development of an Integrated Brand Communication Platform was sent to six marketing firms.  Firm selection will be completed shortly and the project will commence immediately thereafter.

Strengthening and Extending Resources

Objective 21 – A feasibility study for a Capital Campaign began this month.

Objective 22 – Construction is underway on a turf field to enable varsity sports teams to practice outside much earlier in the spring, freeing up the Carr Center for intramurals and club sports.

Objective 23 -  A pilot recycling program in the student apartments resulted in over 70,000 pounds of recycled material.  Approximately 90% of the student residents participated in the program.

As noted before, a communications plan for the roll-out of Vision 2015 is well underway with alumni gatherings held in Florida and Washington D.C., and others scheduled for the future.  You can learn more by visiting the strategic plan page on the college website and signing up to receive periodic blog posts on progress being made.

Academic Affairs

Saint Anselm conferred degrees upon 440 students during commencement exercises May 21, 2011. In all, 23 summa cum laude students received the President’s Award at the Honors Convocation.

Twenty new department minors were approved by the Curriculum Committee and the Faculty Senate in March and April. They also approved new majors in Classical Archaeology and Forensic Science.  These new majors will be forwarded to the Academic Affairs committee for review at the June meeting of the Board of Trustees.

The Common Learning Experience Committee, established in March, has created a tentative structure for the new Freshman Seminar, a year-long course divided into six units of seminars, writing workshops and other elements. The course is intended to accommodate a desire for both a learning experience common to the entire freshman class and flexibility for faculty.

The Nursing Department is working to raise awareness of the new RN to BSN program within the nursing community. Three students have been accepted into the program, which will start in Fall 2011 with an expected enrollment of at least six or seven students. Four faculty members are preparing courses after taking an Office of Information Technology workshop to prepare to teach in the hybrid program, which includes online and classroom instruction.

Student Affairs

Three new student clubs/organizations have been recognized in the past year, the Chamber Music Ensemble, and women’s club lacrosse and club field hockey. About 70 students are involved in the three programs. This spring, adventurous students climbed New Hampshire’s 4,000-foot peaks with the student-created, student-led NH4K program.

The Multicultural Center coordinated the Shape of Diversity Community Mural Project, which was a central feature of the 2011 Martin Luther King Jr. Program. Led by visiting artist and lecturer Richard Haynes, the project engaged 150 participants in online and face to face dialogues about diversity that provided a foundation for the visual images that are displayed on the collaborative painting in the Dana Center.

The college raised a record $47,000 with the Sr. Pauline Lucier Relay for Life at Saint Anselm College. More than 500 student, faculty, staff and administrators participated, with two students walking in excess of 32 miles throughout the night event.

Sue Weintraub, Director of Student Life and Education, and Yemi Mahoney, Director of the Multicultural Center, spearheaded the college involvement in “Enough  is Enough,” the national awareness week for violence prevention.

Zack Irish, area coordinator for residential life, was elected President of the Residential Life Association for the Granite State.


Men’s ice hockey captured its second straight Northeast-10 championship. In men’s basketball, senior Thomas Baudinet was honored with the Northeast-10 Scholar-Athlete Sport Excellence Award and earned a spot on the NE-10 Academic All-Conference Team. He also was named an All-American by both the National Association of Basketball Coaches and Daktronics.

Four members of the men’s ice hockey team (Brendan Carroll, Kevin Fairweather, Paul Snell and Mike Richard) and four members of the women’s ice hockey team (Kristen Byrne, Marissa Serafino, Sami Tatu and Aly Zappen) were named to the ECAC East All-Academic Team

Baseball’s Robert Kelly has been named the East Region Player of the Year by the National Collegiate Baseball Writers Association, the American Baseball Coaches Association and Daktronics. He is assured of a spot on at least the ABCA All-America Team

Marketing and Enrollment Management


The Office of Admission is pleased to report that there are currently 568 first-year students enrolled in the Class of 2015, surpassing the goal of 550 first-year students. The admission staff is working to maintain this number.  The strongest class to enroll at Saint Anselm College, it currently includes 150 Presidential Scholars in the Class of 2015. The students come from 26 states and three countries.  Transfer student application numbers are strong and deposits are running ahead of Fall 2010.  The admission staff is working to enroll 25 transfer students for Fall 2011, and has 12 transfer deposits.

Financial Aid

As of May, 24, 2011, the financial aid team has reviewed and packaged 1,840 financial aid applications of the 2,950 admitted students for Fall 2011. The team continues to complete the financial aid process for transfer students, and is focused on the 1,100 returning students in need of financial aid packages, various compliance projects, and with maintaining compliance and assisting our families with questions regarding financing the balance of their 2011-2012 costs. We are in the final stages of testing a net price calculator, as required by the federal government for 2011, to enable prospective students to learn more about their cost to attend Saint Anselm.

Communications and Marketing

Barbara LeBlanc, director of news and information, is serving in as Interim AVP for college communication and marketing while a national search is being conducted this summer.  With the conclusion of a flurry of activity to prepare for Commencement, the CCM Department is turning its focus to completing a refresh and reprint of the admission viewbook and companion pieces; production of the summer edition of Portraits magazine; and preparations to make the most of the media attention we will receive for the upcoming CNN Presidential Primary Debates on campus. CCM will also work to cover the debate excitement on campus for the college website and for future promotional materials.

On the digital side, the alumni website is being rebuilt this summer, including a “reskin,” which will make the site look like the rest of the college website, and integration with Facebook, and improved functionality for events, donations and other types of engagement.  The college is looking to improve on its already impressive (relative to peer colleges) social media rankings by convening a Social Media Group (SMG) of those on campus who lead social media efforts for their departments.

As part of the Strategic Plan objective, Extending Reputation and Reach, the college will work with a branding firm over the summer and fall to establish a strategic communication platform that presents Saint Anselm in a distinctive and compelling way for student recruitment, advancement, and all constituencies.


Endowment – Through April 30, 2011, with consideration of gifts received, it now stands at approximately $95 million.

Turf Field -With the help of Gale Associates, our design/engineering firm for the project, the college selected RAD Sports to install the turf field and lights at Grappone Stadium. RAD is scheduled to have the project substantially completed by August 22, 2011.

Gadbois Hall- Many of the planned renovations of Gadbois were completed over winter semester break.  These improvements included the creation of a new critical care lab/classroom, and a 48 x 20-foot classroom that could hold up to 90 students, and enlarging the existing pediatric lab.  New furnishings and equipment were installed in each of these new areas.  Construction of a new elevator on the south side of Gadbois Hall will commence May 31, 2011.

LEAN Training - Bill Furlong and Jacques Plante underwent training with AXA Financial in preparation for the next Kaizen event, which will cover print management and paper usage.  The plan is to assemble a new LEAN team to look at the current processes and develop new policies and procedures for the upcoming semester. A Kaizen event is a facilitated workshop focused on eliminating waste in operational and administrative processes, not people.

JOA Parking Lot and Grotto – Instead of repaving the Joan of Arc parking lot, at a cost of more than $400,000, the college administration decided to turn this space into green area with a grotto funded by a donor gift.  A replacement parking lot will be developed on the Clark’s Farm property closest to Sullivan Arena.  Plans for both of these areas are still conceptual.

College Advancement

Thanks to the generosity of Trustee Richard L. Bready ’65, the Office of College Advancement launched another Bready Challenge aimed at increasing scholarship support through named annual scholarships and President’s Society membership. Gift officers are making follow-up phone calls and visits to key donors regarding end-of-year giving and this special challenge.  As of May 23, 2011, the office has raised roughly $1.86 million, with an additional $461,000 in pledges, toward our $2.4 million goal.  In addition to the Bready Challenge, targeted solicitations are going out to recent graduates urging them to participate in the Senior Class Gift program, appeals to targeted classes through class agents, and a final fiscal year appeal to those alumni, parents and friends who have not yet donated this fiscal year.

The Office of Alumni Relations and Advancement Programming is planning Reunion Weekend, scheduled for June 10 to 12, as well as several strategic planning events for FY12, including events in Boston, New York City and Hartford, Conn.  The college recently held strategic planning events in Palm Beach, Naples and Washington, D.C., with over 40 guests at each.  The purpose of these events is to give alumni, parents and friends the opportunity to engage in a conversation about the future of Saint Anselm College.

The Alumni Council met on May 21, 2011, to discuss new projects and challenges for FY12, including how they can assist with increasing alumni participation and improving the college’s outreach and engagement of young alumni.

An Artificial Turf Fundraising committee, composed of Jim Flanagan, Athletic Director Jo-Ann Nester, John Gennetti, Joe Horton, Bill Furlong and Patrick Murphy, is working on raising funds for the artificial turf field project. Approximately $450,000 has been raised in gifts and pledges.  Targeted appeals to parents and alumni of lacrosse, football, field hockey and soccer will be mailed before the end of June. A reception to honor high-level donors, coupled with a blessing of the field, is tentatively scheduled for Homecoming Weekend in October.

The CEO Breakfast in April featured Howard Brodsky, chairman and CEO of CCA Global Partners, and was one of  the best attended breakfasts. The next breakfast is scheduled for Fall 2011.  The Corporate Partners Program, which provides scholarship aid for students in New Hampshire and Massachusetts, has raised more than $2 million since it began in 2001.  This year the program is on target to exceed $220,000 in donations.

New Hampshire Institute of Politics

The NHIOP has hosted two 2012 presidential candidates in recent months, former Speaker of the House Newt Gingrich and U.S. Congressman Ron Paul. His son U.S. Senator Rand Paul also appeared at the Institute, as well as 14 scholars, civic leaders, authors and others who offered public lectures. The Politics & Eggs Series has hosted another 2012 candidate, former Gov. Tim Pawlenty, among others, garnering local and international news coverage.

In addition to preparing for the June 13 Presidential Primary Debate that will be held on campus with CNN, WMUR-TV and the New Hampshire Union Leader, the NHIOP has partnered with WMUR-TV to provide the Saint Anselm community opportunities to participate in the channel’s “Conversation with the Candidate” series.  The Institute also has entered a new partnership with Harvard University for a series of “Saint Anselm/Harvard Presidential Polls.”

Student Ambassadors have obtained summer internships with FOX News, and the offices of Senators Ayotte, Shaheen, Brown and Collins.  The Institute also is in the final stages of planning the new High School Civic Leadership Academy program, which we hope will involve as many as 200 students from across the state starting in the fall.

Fundraising efforts are underway with a new Primary Sources magazine, new advisory board members, direct mail appeals, and a September fundraising dinner featuring Senators McCain, Kerry, Shaheen, and Ayotte, as well as Washington Post journalist Dan Balz.

Information and Instructional Technology

The office worked with the Meelia Center for Community Service to provide an online system to better manage organizational information, volunteer opportunities and student assignments. It provides the center, 40 local organizations, faculty and students access to real time information.

The office has collaborated with multiple academic and administrative departments to support and promote the use of technology in teaching and learning.  In February, the office sponsored a “Making Spatial Data Work for You: The Power and Utility of GIS” presentation with Biology, Computer Science, and the Center for Teaching Excellence.

Also, the office co-hosted the second annual Teaching, Learning, Technology Conference with the Center for Teaching Excellence.  Also, seven faculty members attended the office’s fourth annual Faculty Summer Technology Institute.

Human Resources

Several departments that are based in Alumni Hall will be moving to cooler climes for the summer.  Human Resources will relocate to the third floor of Joseph Hall, College Advancement will move to the NHIOP,  and College Communications and Marketing, with the exception of Melinda Lott and Loretta Martineau, will be moving to the Lower Level of Alumni Hall.  Moves are taking place this week, with the exception of Alumni and Annual Programming which will relocate after the reunion is over.  Individual phone extensions will remain the same during this period of temporary relocation.

Office of Institutional Research

The office’s web page is now more user-friendly and better serves as a repository for institutional data. Located under Faculty and Staff, Leadership and Initiatives, it provides the most commonly requested information about students, such as the retention and graduation rates, and the official Fall 2010 enrollment figures. The Common Data Set, updated annually, is a set of standards and definitions of data frequently requested by the U.S. Department of Education and various surveys, such as U.S. News and World Report.

Committees and Task Force Updates

President’s Steering Committee on Inclusiveness

The President’s Steering Committee on Inclusiveness has completed a document, “Anselmians of Faiths Other Than Catholic,” which will be discussed during the next academic year. This summer the committee will create a brochure for the Office of Admission to provide to prospective students detailing the inclusiveness mission of our college.

Sexual Orientation and Inclusiveness Task Force

Early in Fall 2011, the task force will provide Ally Training for faculty and staff, and offer educational programs for various groups on campus.  The group’s work for the semester also will include recommendations for a Bias Incident Report Team, developing an infrastructure to sustain ongoing efforts on inclusivity and sexual orientation, and establishing funding for this work and the work of the Core Advisory Council for Gay and Lesbian Students.

Core Advisory Council for Gay and Lesbian Students

The Core Council, established to serve as a resource to the Vice President for Student Affairs in identifying the ongoing needs of GLBQ students and to assist the implementation of campus educational programming regarding these matters, had a robust and active first semester of its existence.  Beginning its work in earnest in January 2011, the council designed and conducted a student survey and created a program on the effects of language (“35 Dumb Things People Say”).

Environmental Stewardship Committee

A pilot recycling program in the apartments drew almost 90% student participation and collected more than 70,000 pounds of recycled material. Recycling will extend to Joan of Arc, Baroody and Dominic in the coming academic year, and planning will begin to extend recycling to the academic buildings and dining halls.

For energy conservation, we upgraded several lighting fixtures to LED fixtures (entrance sign light, exterior dorm and academic building lights, roadway lights), turned off refrigeration on some water fountains for the winter and reduced outside lighting. Each project is small, but saves 30% to 60% on energy consumption with a typical payback time of one and a half to six years.

Residence Life sponsored a conservation contest before spring break that saved an estimated $2,000 to $3,000 over one month. Electrical updates will continue as money permits; the Carr center lights are currently being upgraded.

  • jack mcnamee

    St Anselm needs to double its endowment and then double it again. Every 4 years the college misses out on millions of dollars in publicity with the presidential debates. Who negiotiates these contracts? NHIOP CSpan and Pbs need to sponcer a debate. Speakers at NHIOP should be cover by Cspan. Brian Lamb is an honorary grad. Enrollment needs to increase to 750 per class so St Anselm can move to division 1 similar to Holy Cross

  • Vincent Murphy

    As an alum from the class of 1990 I am happy to hear about the Strategic Plan. I think institutions should look at itself on a regular basis to make sure that it is meeting its objectives. Having stated that I am a little disappointed at a couple of the new majors that the college will be offering. I am specifically concerned about the new majors Peace and Justice Studies and Environmental Politics and Sustainability. While I have not seen the specific course which will be required for the majors I thiink the title of the majors alone would send shivers down a future employer's spine right after then toss that resume into the trash. I know that St. Anselm is not a trade school, but it is a college that provides a base which hopefully develops a desire to keep learning. By having what I presume is a narrowly focused major I believe it would be a detriment to the student. I believe that such narrowly focused area of study should be left to graduate studies.