College Launches Redesigned Website

In September, Saint Anselm College launched a redesigned www.anselm.edu, featuring more dynamic visuals and intuitive navigation, as well as responsive design for cell phones and other mobile devices. “Being mobile responsive so that information about the college can be easily accessed on all devices is more important than ever before,” says Michelle Adams O’Regan, executive director of college communications and marketing. “So, it was very important for us to build the new site with that functionality. It was also important to display the beautiful campus, engaging culture and community spirit of Saint Anselm in a more authentic and dynamic manner. These were some of the key goals for the project, which we think the new site accomplishes well.”

The Website Redesign Steering Committee, chaired by Adams O’Regan and comprised of members from across the college, was convened in the fall of 2015. After conducting an RFP process and selecting Boston-based Boston Interactive (BI) as the agency partner on the project, focus groups were held with prospective students, current students, faculty, staff, and alumni to gain community perspectives into how the new site should function and what it should convey about the college.

Simultaneous with redesign of the college website, BI, college communications and marketing and members of Saint Anselm Abbey worked to create a website exclusively focused on the Abbey (www.saintanselmabbey.org). The Abbey’s site launched at the same time as the college website.

Feedback on the site will be solicited from the entire community over the coming months. Future plans include implementation of a Virtual Tour (also in partnership with Boston Interactive) on the main college site next year.

With the website’s redesign, and as part of American Archives Month in October, Keith P. Chevalier, archivist and head of special collections felt the timing was opportune to showcase the many iterations of the college website over 20 years. The hands-on exhibit highlighted two decades of the site, using the Internet Archive’s ‘Wayback Machine.’ Multiple computer stations allowed viewers to interact with the numerous versions of the website, dating back to 1996. “The exhibit brought the ability to see how the site has changed,” says Chevalier. “Websites are an evolving record… [and] the efforts of the Internet Archive have helped to persuade many that it is important to save this part of our documentary past.”