When it comes to Twitter, this guy wrote the book.
English grad Jared Correia, an attorney, recently authored a book called Twitter in One Hour for Lawyers, which was published by the American Bar Association. In his job as senior law practice management advisor at the Massachusetts Law Office Management Assistance Program—a job title that practically fills a 140-character Tweet—he sends out numerous tweets a day (19,443 total as of this writing – you can see many of them below) since he began working at LOMAP five years ago.
When the non-profit started, the company was looking for free and cheap ways to market itself, Correia explains. His office provides lawyers and law students with free consulting on all aspects of managing their practices, including marketing, accounting, and technology.
He describes the book as “a guide for lawyers and folks in general,” although it addresses lawyer-specific ethical restrictions and client confidentiality issues.
“I wanted to write as robust a how-to guide as possible, with as many good, specific tips as I could throw in,” he says. It also had to be readable in an hour (or thereabouts), following the model of the In One Hour technology book series.
It’s lively and to-the-point, including a list of things you don’t want to do on Twitter. “One of the things people do wrong is not tagging other people in their Tweets. Or they just use the person’s first name or username without the @ sign. Ultimately, you want to show people you’re talking about them so they’ll see the publicity you’re giving them and will reciprocate.”
The book covers who to follow, what to post and when to post it, as well as settings to control your account. Another Correia tip: the free website Tweetwhen.com. It will give you a time and date for your “most retweetable time.” Free analytics, available through third-party social media management tools like HootSuite, will give you a list of your 10 most retweeted posts for a given timeframe, he says.
Correia and his wife, Jessica (Foster) ’06, a legal assistant at a Cambridge law firm, live in Gloucester, Mass. They are both former members of the college’s debate team, and return every year to help judge rounds at the Jack Lynch Tournament.